Public Relations Reputation Management: Addressing Bloggers & Online Reviews
Sooner or later someone will complain. And now, it just may go viral beyond your typical public relations crisis management strategy that you were taught ten years ago. And no one knows that more in...
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Long Tail Keywords
The basic idea of the Long Tail is that you can capitalize on more specific, less competitive and less searched keywords in order to be successful. The general idea is that you can generate say 10,000...
View ArticleSmall Biz Marketing 101: Why A Company Blog?
Small Biz marketing success is dependant upon being found and building trust. And in today’s economic climate, building your brand must entail a strong internet presence. As you may have discovered,...
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Google Me Vs Facebook
If you follow the latest online buzz, you might have read here and there rumors about Google Me, which is supposed to be Google’s answer to Facebook. Facebook being the only giant able to compete with...
View ArticleSmall Business Marketing Help: What A Small Business Website Must Have to...
This blog article is written for the small business owner or entrepreneur who has some idea of internet marketing and social media, but still needs some small business marketing help. While this is not...
View ArticleOrange County Small Biz Succeeds With Niche Marketing
When times get tough, adjust. When markets take down turn, do niche marketing. This is what one Orange County small biz owner is doing to succeed and move forward in 2010. As you can see in this...
View ArticleE-commerce and Original Content Equals Success For OC Small Biz
When an OC small business breaks the list of top 500 e-commerce websites, it causes one to pause as to what generated their success. Such was the case with local small business, Air & Water, Inc....
View ArticleDoes Natural Link Building Work?
According to Google, “create great content and they will come”. Michael Gray disagrees. As Michael explains, creating great content will produce more traffic, but not a rate that you may like. He has...
View ArticleDoes Seo Work? I Mean Really, Does It Work?
In a recent conversation I was told that the person was “testing” SEO to see if it worked. They were very serious about their project and quite set on it. I queried the them about what they meant by...
View ArticleSearch Engine Optimization, To outsource or not to outsource ?
The controversy has been raging for years. Many business owners are sold on the idea of doing all of their Search Engine Optimization in house. Many others choose to outsource this work. Which...
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